Senior Social Media Marketing Manager (m/f/d) IoT
Wien | asap | Teilzeit / Vollzeit | unbefristet
We are Magenta
Magenta Telekom is a leading provider of internet, mobile communications, entertainment and business solutions in Austria. The company counts around 2,200 employees and is part of the Deutsche Telekom Group.
Your Team
Deutsche Telekom IoT GmbH helps businesses around the world digitalise products, processes and business models through Internet of Things solutions. From global connectivity and connected mobility to smart buildings, healthcare, utilities and industrial IoT, we operate in a highly international B2B technology environment.
We are looking for a senior digital marketing professional who can take ownership of our social media presence, AI-driven content development, social selling activities and international storytelling across relevant digital platforms.
Your Tasks
- Lead and continuously develop Deutsche Telekom IoT's global social media presence across LinkedIn, YouTube and relevant B2B platforms
- Define, execute and achieve social media strategies and performance goals aligned with business objectives
- Own and further develop the Social Selling Program while enabling sales and expert teams to communicate effectively on social media
- Create, edit and coordinate IoT content formats, including posts, articles, videos, carousels, case studies and thought leadership pieces
- Translate complex IoT topics into clear, engaging and business-relevant storytelling for international B2B audiences
- Drive AI-powered content creation, localisation, repurposing, research and performance optimisation using modern AI tools
- Lead GEO initiatives by creating discoverable, interpretable and citable content for generative AI platforms such as ChatGPT, Gemini and Perplexity
- Monitor, evaluate and leverage platform developments and emerging opportunities across LinkedIn, YouTube, TikTok, Reddit, WeChat and other digital communities
- Support the cultural adaptation of content for different regions, including European markets and China-related communication contexts
- Analyse content and social media performance, derive recommendations and continuously improve reach, engagement, relevance and lead contribution
Your Profile
- Several years of experience in digital marketing, social media management, content marketing or product marketing, ideally in a B2B technology environment
- Proven experience in managing corporate social media channels and developing platform-specific content strategies
- Experience with social selling, employee advocacy or sales enablement initiatives
- Strong editorial skills and experience creating, managing and optimizing thought leadership and channel-specific content
- Solid understanding of IoT connectivity or comparable digitalization technologies
- Hands-on experience using AI tools for marketing, content creation, research, localization, automation and performance optimization
- Familiarity with AI search, generative engines and content visibility in AI-driven environments
- Experience with LinkedIn, YouTube, TikTok, Reddit and WeChat
- Proficiency in Microsoft Office, LinkedIn Campaign Manager, LinkedIn Sales Navigator, YouTube Studio, Canva, Adobe Creative Suite, HeyGen, AI tools and analytics platforms
- Excellent English skills and good German skills
Offer
This position carries a minimum gross monthly salary of EUR 3,590 based on full-time employment of 40 hours per week. The actual salary will be discussed in person, taking into account individual qualifications and professional experience.
Contact: Anika Boehm, +43 676 82003787
Vollzeit
PR - Werbung - Medien
€ 3.590
