Senior Product Marketing - Bitpanda Fusion

Senior Product Marketing - Bitpanda Fusion

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we are here to help people trust themselves enough to build their financial freedom - for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, precious metals and commodities they want - with any sized budget, 24/7.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented people. It is these diverse perspectives and innovative minds operating as one team that keep Bitpanda at the cutting edge of our industry.

What you'll do

• Own the end-to-end acquisition and onboarding strategy for new Fusion customers, taking full ownership of the user journey from first touchpoint through registration, KYC, initial deposit, first trade, and early retention.
• Build and continuously optimize acquisition funnels targeted at active traders and high-value crypto customers, identifying and removing friction across every stage of the onboarding journey.
• Develop scalable acquisition channels across paid, owned, community, affiliate, referral, and partner ecosystems, with a strong focus on measurable customer growth.
• Design targeted CRM and lifecycle journeys that convert registered users into funded and actively trading customers.
• Develop acquisition propositions, landing pages, campaigns, and onboarding materials that clearly communicate why active traders should choose Fusion as their trading venue.
• Monitor competitor acquisition strategies, incentives, pricing, and trader propositions to continuously improve Fusion's ability to win customers from other exchanges.

Who you are

• 4+ years of experience in growth, customer acquisition, or product-led growth, ideally at a crypto exchange, broker, trading platform, fintech, or similar digital financial product.
• Experience working cross-functionally with Product, Marketing, Data, Compliance, and Operations to improve onboarding and customer conversion.
• Proven experience building and optimizing digital acquisition and onboarding funnels, with a strong understanding of conversion optimization and funnel analytics.
• Strong analytical mindset and ability to translate customer and funnel data into actionable growth initiatives.
• Ability to build acquisition through performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships.
• Strong commercial understanding of metrics such as CAC, LTV, activation rate, funded-account conversion, retention, ARPU, and trading volume.
• Good understanding of active trading and the needs of experienced traders, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.
• Personal background as an active trader or technical analyst and an existing network within European crypto trading communities is a plus.

What's in it for you

• Flexibility to work where you thrive - Enjoy the freedom of a hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact - Receive a competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in the stock option plan.
• Support for your mental wellbeing - Access confidential coaching, counselling, and mental health resources through OpenUP.
• Time to recharge - Additional paid time off in 2027 once you have been with the company for 6 months.
• Continuous learning and growth - Unlimited access to Udemy's library of online courses.
• Exclusive perks and rewards - Discounts, rewards, and perks from partners worldwide.
• Support during life milestones - Up to 8 additional weeks of gender-neutral new parent leave.
• Fuel and focus on-site - Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin.
• Recognition for your contributions - Recognition and rewards for tenure at Bitpanda.
• Connect and celebrate with your team - Company events and gatherings worldwide.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect and to building a team that represents a wide variety of backgrounds, perspectives, and skills.